Washington Township, NJ – (PR Web) – April 30, 2012 – Style-conscious clients have relied on Fred Segal Salon to help them look beautiful and feel pampered for two decades. The Santa Monica landmark emphasizes service excellence and is renowned for influencing what’s edgy, chic, and stylish – from hairstyle and makeup to nails and spa services.
Beginning in May, spa goers at Fred Segal Salon can experience an indulgent facial treatment that is true to the iconic brand’s mission to remain experimental: a sheet mask woven by cultured bacteria.
The bio engineered masks, launched recently by niche brand Bel Mondo Beauty, do not feel or perform anything like the mass-manufactured paper masks that have long been a staple of the beauty industry. Consisting of 100% natural bio cellulose fibers, Bel Mondo’s masks have a cool, gel-like texture that adheres like a second skin and remains incredibly moist and soothing. The mask fabrics are pre-dosed with premium skin care actives; one 20-minute application helps transform tired, dull skin into skin that is super-hydrated and renewed.
Kay Preece, Director at Fred Segal Salon, is quick to point out that the decision to incorporate Bel Mondo’s bio cellulose masks into their spa services is based on much more than simply being unconventional.
“Our professional staff prides itself on identifying the potential of a new ingredient or a new technique,” said Ms. Preece, “but the focus always remains on results. “Bel Mondo’s bio masks aren’t merely distinctive; they’re more therapeutic and help deliver a more satisfying spa experience than ordinary treatment masks. That’s precisely what customers expect and deserve from Fred Segal Salon.”
Bel Mondo currently offers two types of treatment masks – anti-aging and skin lightening. A specialty mask designed to alleviate common eye-area concerns – puffiness, discoloration, and fine lines – will launch in the fall. The company will introduce a series of complementary products for renewing and replenishing aging and damaged skin in 2013.
“Naturally, we are delighted to have our premium facial treatments be part of the Fred Segal Salon experience,” said Bel Mondo President Lou Martelli. “Consistent with their history, they are willing to embrace niche brands in order to bring the best to their customers.”
About Fred Segal Salon
Headed by owner and stylist Matthew Preece, the world famous Fred Segal Salon in Santa Monica, CA is an oasis of excellence in beauty. Rated one of the premiere salons in the world, Fred Segal Salon has made a mark for providing the best of the best in style, beauty and customer service. http://www.fredsegalsalon.com/.
About Bel Mondo Beauty
Launched in 2011, Bel Mondo Beauty markets distinct beauty treatments through select retail and distribution channels. Our products are coveted by discerning beauty consumers who take every measure to have a more youthful, healthier skin appearance. Visit www.belmondobeauty.com for more information, and follow us on Facebook (http://www.facebook.com/BelMondoBeauty) and Twitter (http://twitter.com/#!/BelMondoBeauty).