When Bel Mondo started developing and marketing pure bio cellulose facial treatment masks in 2011, sheet masks were primarily found in Asian markets. The US and Europe had little – if any – knowledge of the benefits of sheet masks.
Facial Masks sales are outpacing overall growth in skin care sales
In 2013-2014, sales of facial masks rose 60% in the US, and 11% in the UK. (NPD Group, 2014) The increased sales of facial masks is adding to the overall increase in facial skin care product sales.
The constant research into new active ingredients and better materials has given consumers more – and better – options for facial skin care. From anti-aging to healing acne and blemishes, to keeping skin properly hydrated, the news keeps getting better for skin care consumers. Facial masks, especially, can offer high-potency active ingredients with comparatively quick (sometimes immediate) results.
Consumers are becoming more knowledgeable about skin care ingredients and applications, leading companies to constantly evaluate and innovate new skin care treatments – and right now, facial masks are giving customers the targeted results they want, without breaking the bank. Thus, the popularity of facial masks shows no sign of slowing down any time soon.